{"product_id":"hospitality-and-travel-marketing-5th-edition","title":"Hospitality and Travel Marketing (5th Edition)","description":"\u003cspan style=\"box-sizing: border-box; font-weight: 700; font-family: __Inter_f40569, __Inter_Fallback_f40569; font-size: 15.4px;\"\u003eFully revised and updated for its fifth edition, \u003ci style=\"box-sizing: border-box;\"\u003eHospitality and Travel Marketing\u003c\/i\u003e provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation.\u003c\/span\u003e\u003cbr style=\"box-sizing: border-box; font-family: __Inter_f40569, __Inter_Fallback_f40569; font-size: 15.4px;\"\u003e\u003cbr style=\"box-sizing: border-box; font-family: __Inter_f40569, __Inter_Fallback_f40569; font-size: 15.4px;\"\u003e\u003cspan style=\"font-family: __Inter_f40569, __Inter_Fallback_f40569; font-size: 15.4px;\"\u003eWritten in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. The author's global experience in the industry is emphasized through content on hospitality and travel marketing and other parts of tourism, along with a plethora of timely and relevant ‘real-life’ case examples from around the world.\u003c\/span\u003e\u003cbr style=\"box-sizing: border-box; font-family: __Inter_f40569, __Inter_Fallback_f40569; font-size: 15.4px;\"\u003e\u003cbr style=\"box-sizing: border-box; font-family: __Inter_f40569, __Inter_Fallback_f40569; font-size: 15.4px;\"\u003e\u003cspan style=\"font-family: __Inter_f40569, __Inter_Fallback_f40569; font-size: 15.4px;\"\u003eThis new fifth edition is positioned as a post-COVID-19 text, reflecting the new realities of marketing after the pandemic, and has been updated to reflect these current trends in the field, including e-marketing, mobile marketing, societal marketing, and destination branding. It specifically has been updated by:\u003c\/span\u003e\u003cul style=\"box-sizing: border-box; margin: 13px 0px; padding: 0px 0px 0px 20px; list-style: none; font-family: __Inter_f40569, __Inter_Fallback_f40569; font-size: 15.4px;\"\u003e\n\u003cli style=\"box-sizing: border-box; margin: 0px; padding: 0px; list-style: outside none circle;\"\u003eIncluding three new technology chapters on e-marketing, marketing on social media platforms, electronic customer relationship management (eCRM), and customer co-creation in marketing\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; margin: 0px; padding: 0px; list-style: outside none circle;\"\u003eA new chapter on social responsibility, societal and social marketing\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; margin: 0px; padding: 0px; list-style: outside none circle;\"\u003eNew content on the new realities of the post-COVID era and the increasing competitiveness in hospitality and travel, greater emphasis on branding, disruptive technologies, consumer control, marketing and generations, uses of user-generated content, and globalization\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; margin: 0px; padding: 0px; list-style: outside none circle;\"\u003eNew global case studies throughout with reflective questions to use in class or for self-study\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; margin: 0px; padding: 0px; list-style: outside none circle;\"\u003eNew marketing and e-marketing mini cases throughout the book\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; margin: 0px; padding: 0px; list-style: outside none circle;\"\u003eNew and updated additional resources to aid understanding and teaching, including PowerPoint slides\u003c\/li\u003e\n\u003c\/ul\u003e\u003cspan style=\"font-family: __Inter_f40569, __Inter_Fallback_f40569; font-size: 15.4px;\"\u003eThis international, accessible, and comprehensive whole-industry textbook, written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing.\u003c\/span\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBook Title:\u003c\/strong\u003e Hospitality and Travel Marketing\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Alastair M. Morrison\u003c\/p\u003e\n\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":46655280021660,"sku":"BOOK-14","price":69.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/3835\/3820\/files\/57_aee0de15-ae20-47cc-9e38-6a90193baf59.jpg?v=1775730991","url":"https:\/\/exboxau.com.au\/products\/hospitality-and-travel-marketing-5th-edition","provider":"EXBOX","version":"1.0","type":"link"}