{"product_id":"hospitality-and-travel-marketing-fifth-edition-slightly-damaged","title":"Hospitality and Travel Marketing (Fifth Edition) - Slightly Damaged","description":"\u003ch3 style=\"font-style: inherit; letter-spacing: 0px; box-sizing: border-box; font-family: Questrial, sans-serif; line-height: 1.1; font-size: 2rem; margin-top: 2.1rem; margin-bottom: 1.05rem; text-transform: uppercase;\"\u003e\u003cspan style=\"font-size: 2rem; font-style: inherit; letter-spacing: 0px; --darkreader-inline-color: var(--darkreader-text-9e2048, #e0668d);\" data-darkreader-inline-color=\"\"\u003eiTEM CONdition:  new book, minor damage during storage or transit, discounted for quick sell\u003c\/span\u003e\u003c\/h3\u003e\u003cdiv\u003e\u003cspan style=\"font-size: 2rem; font-style: inherit; letter-spacing: 0px; --darkreader-inline-color: var(--darkreader-text-9e2048, #e0668d);\" data-darkreader-inline-color=\"\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cdiv\u003eItem Description:\u003cbr\u003e\u003cp style='box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: \"Open Sans\", Helvetica, Arial, sans-serif; font-size: 14.4px; text-align: justify; --darkreader-inline-color: var(--darkreader-text-d1cdc7, #c8c3bc);' data-darkreader-inline-color=\"\"\u003eFully revised and updated for its fifth edition, \u003cem style=\"box-sizing: border-box;\"\u003eHospitality and Travel Marketing\u003c\/em\u003e provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation.\u003c\/p\u003e\n\u003cp style='box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: \"Open Sans\", Helvetica, Arial, sans-serif; font-size: 14.4px; text-align: justify; --darkreader-inline-color: var(--darkreader-text-d1cdc7, #c8c3bc);' data-darkreader-inline-color=\"\"\u003eWritten in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. The author's global experience in the industry is emphasized through content on hospitality and travel marketing and other parts of tourism, along with a plethora of timely and relevant ‘real-life’ case examples from around the world.\u003c\/p\u003e\n\u003cp style='box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: \"Open Sans\", Helvetica, Arial, sans-serif; font-size: 14.4px; text-align: justify; --darkreader-inline-color: var(--darkreader-text-d1cdc7, #c8c3bc);' data-darkreader-inline-color=\"\"\u003eThis new fifth edition is positioned as a post-COVID-19 text, reflecting the new realities of marketing after the pandemic, and has been updated to reflect these current trends in the field, including e-marketing, mobile marketing, societal marketing, and destination branding. It specifically has been updated by:\u003c\/p\u003e\n\u003cp style='box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: \"Open Sans\", Helvetica, Arial, sans-serif; font-size: 14.4px; text-align: justify; --darkreader-inline-color: var(--darkreader-text-d1cdc7, #c8c3bc);' data-darkreader-inline-color=\"\"\u003e• Including three new technology chapters on e-marketing, marketing on social media platforms, electronic customer relationship management (eCRM), and customer co-creation in marketing\u003c\/p\u003e\n\u003cp style='box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: \"Open Sans\", Helvetica, Arial, sans-serif; font-size: 14.4px; text-align: justify; --darkreader-inline-color: var(--darkreader-text-d1cdc7, #c8c3bc);' data-darkreader-inline-color=\"\"\u003e• A new chapter on social responsibility, societal and social marketing\u003c\/p\u003e\n\u003cp style='box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: \"Open Sans\", Helvetica, Arial, sans-serif; font-size: 14.4px; text-align: justify; --darkreader-inline-color: var(--darkreader-text-d1cdc7, #c8c3bc);' data-darkreader-inline-color=\"\"\u003e• New content on the new realities of the post-COVID era and the increasing competitiveness in hospitality and travel, greater emphasis on branding, disruptive technologies, consumer control, marketing and generations, uses of user-generated content, and globalization\u003c\/p\u003e\n\u003cp style='box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: \"Open Sans\", Helvetica, Arial, sans-serif; font-size: 14.4px; text-align: justify; --darkreader-inline-color: var(--darkreader-text-d1cdc7, #c8c3bc);' data-darkreader-inline-color=\"\"\u003e• New global case studies throughout with reflective questions to use in class or for self-study\u003c\/p\u003e\n\u003cp style='box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: \"Open Sans\", Helvetica, Arial, sans-serif; font-size: 14.4px; text-align: justify; --darkreader-inline-color: var(--darkreader-text-d1cdc7, #c8c3bc);' data-darkreader-inline-color=\"\"\u003e• New marketing and e-marketing mini cases throughout the book\u003c\/p\u003e\n\u003cp style='box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: \"Open Sans\", Helvetica, Arial, sans-serif; font-size: 14.4px; text-align: justify; --darkreader-inline-color: var(--darkreader-text-d1cdc7, #c8c3bc);' data-darkreader-inline-color=\"\"\u003e• New and updated additional resources to aid understanding and teaching, including PowerPoint slides\u003c\/p\u003e\n\u003cp style='box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: \"Open Sans\", Helvetica, Arial, sans-serif; font-size: 14.4px; text-align: justify; --darkreader-inline-color: var(--darkreader-text-d1cdc7, #c8c3bc);' data-darkreader-inline-color=\"\"\u003eThis international, accessible, and comprehensive whole-industry textbook, written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBook Title:\u003c\/strong\u003e Hospitality and Travel Marketing\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Alastair M. Morrison\u003c\/p\u003e\n\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":46653916348572,"sku":"BOOK-08","price":59.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/3835\/3820\/files\/57_aaa49bec-603a-4fb1-b9e0-be669aee6a1b.png?v=1775727791","url":"https:\/\/exboxau.com.au\/products\/hospitality-and-travel-marketing-fifth-edition-slightly-damaged","provider":"EXBOX","version":"1.0","type":"link"}