{"product_id":"public-relations-and-strategic-communication","title":"Public Relations and Strategic Communication","description":"\u003cspan style='box-sizing: border-box; color: rgb(15, 17, 17); font-family: \"Amazon Ember\", Arial, sans-serif; font-size: 14px;'\u003eThe goal of \u003c\/span\u003e\u003cspan class=\"a-text-italic\" style='box-sizing: border-box; color: rgb(15, 17, 17); font-family: \"Amazon Ember\", Arial, sans-serif; font-size: 14px; font-style: italic !important;'\u003ePublic Relations and Strategic Communication\u003c\/span\u003e\u003cspan style='box-sizing: border-box; color: rgb(15, 17, 17); font-family: \"Amazon Ember\", Arial, sans-serif; font-size: 14px;'\u003e is to bring public relations and communication theories to life. Public relations is a hugely diverse profession in terms of its functions, publics and stakeholders. However, it is the multi-faceted nature of the profession that has resulted in it becoming an essential part of organisations in a range of industries. Advanced skills in relationship management, communication and reputation management are required in every organisation and have become even more important with the rapid evolution of digital technologies such as social media. Public Relations and Strategic Communication aims to educate readers about this ever-changing landscape through the clear explanation and practical application of theory.\u003cbr style=\"box-sizing: border-box;\"\u003e\u003cbr style=\"box-sizing: border-box;\"\u003eThroughout this text, public relations and communication theories have been dissected, critically analysed and explained in clear language using contemporary Australian examples. Each theory is also demonstrated in its entirety, particularly focusing on how it underpins core public relations functions. This approach aims to teach public relations students theoretical concepts from a micro and macro level. The incorporation of interviews with industry practitioners also provides students with further insight into the realities of public relations and strategic communication as a profession.\u003cbr style=\"box-sizing: border-box;\"\u003e\u003cbr style=\"box-sizing: border-box;\"\u003ePublic Relations and Strategic Communication aims to make theory accessible and interesting by taking a storytelling approach to ensure readers remain engaged throughout their learning journey. The intention is that this text sparks with students an ongoing curiosity about public relations and communication theory and the profession overall.\u003c\/span\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Trade Paperback\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBook Title:\u003c\/strong\u003e Public Relations and Strategic Communication\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Karen Sutherland\u003c\/p\u003e\n\u003c\/div\u003e","brand":"EXBOX","offers":[{"title":"Default Title","offer_id":46683923349660,"sku":"BOOK-09","price":99.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/3835\/3820\/files\/57_038a269b-0897-4c68-8a24-71abb9466d07.jpg?v=1776321127","url":"https:\/\/exboxau.com.au\/products\/public-relations-and-strategic-communication","provider":"EXBOX","version":"1.0","type":"link"}