{"product_id":"services-marketing-3rd-european-edition","title":"Services Marketing (3rd European Edition)","description":"\u003ch3 style=\"font-style: inherit; letter-spacing: 0px; box-sizing: border-box; font-family: Questrial, sans-serif; line-height: 1.1; font-size: 2rem; margin-top: 2.1rem; margin-bottom: 1.05rem; text-transform: uppercase;\"\u003e\u003cspan style='font-family: \"Market Sans\", Arial, sans-serif;'\u003eItem Description:\u003c\/span\u003e\u003c\/h3\u003e\u003cdiv\u003e\u003cdiv\u003e\n\u003cp style='box-sizing: border-box; padding: 0px; margin: 0px 0px 14px; color: rgb(15, 17, 17); font-family: \"Amazon Ember\", Arial, sans-serif; font-size: 14px;'\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eEuropean economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\" style=\"box-sizing: border-box; font-weight: 700 !important; font-style: italic !important;\"\u003eServices Marketing\u003c\/span\u003e\u003cspan class=\"a-text-bold\" style=\"box-sizing: border-box; font-weight: 700 !important;\"\u003e: \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\" style=\"box-sizing: border-box; font-weight: 700 !important; font-style: italic !important;\"\u003eIntegrating Customer Focus across the Firm \u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eprovides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style='box-sizing: border-box; padding: 0px; margin: -4px 0px 14px; color: rgb(15, 17, 17); font-family: \"Amazon Ember\", Arial, sans-serif; font-size: 14px;'\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eNew and updated material in this new edition include:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style='box-sizing: border-box; padding: 0px; margin: -4px 0px 14px; color: rgb(15, 17, 17); font-family: \"Amazon Ember\", Arial, sans-serif; font-size: 14px;'\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e·      - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style='box-sizing: border-box; padding: 0px; margin: -4px 0px 14px; color: rgb(15, 17, 17); font-family: \"Amazon Ember\", Arial, sans-serif; font-size: 14px;'\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e·        - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style='box-sizing: border-box; padding: 0px; margin: -4px 0px 0px; color: rgb(15, 17, 17); font-family: \"Amazon Ember\", Arial, sans-serif; font-size: 14px;'\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e·        - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Textbook\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePublication Name:\u003c\/strong\u003e McGraw Hill\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Alan Wilson\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSubject:\u003c\/strong\u003e Marketing\u003c\/p\u003e\n\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":46653747822748,"sku":"BOOK-02","price":49.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/3835\/3820\/files\/57_f980b9d3-2878-404f-9ca8-6ca3ed874480.jpg?v=1775726160","url":"https:\/\/exboxau.com.au\/products\/services-marketing-3rd-european-edition","provider":"EXBOX","version":"1.0","type":"link"}