{"product_id":"strategic-marketing-for-health-care-organizations-second-edition","title":"Strategic Marketing For Health Care Organizations (Second Edition)","description":"\u003cp style='box-sizing: border-box; padding: 0px; margin: 0px 0px 14px; font-family: \"Amazon Ember\", Arial, sans-serif; font-size: 14px; --darkreader-inline-color: var(--darkreader-text-dedbd7, #d1cdc7);' data-darkreader-inline-color=\"\"\u003e\u003cspan class=\"a-text-bold\" style=\"box-sizing: border-box; font-weight: 700 !important;\"\u003eA thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems\u003c\/span\u003e\u003c\/p\u003e\u003cp style='box-sizing: border-box; padding: 0px; margin: -4px 0px 14px; font-family: \"Amazon Ember\", Arial, sans-serif; font-size: 14px; --darkreader-inline-color: var(--darkreader-text-dedbd7, #d1cdc7);' data-darkreader-inline-color=\"\"\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eThere has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of \u003c\/span\u003e\u003cspan class=\"a-text-italic\" style=\"box-sizing: border-box; font-style: italic !important;\"\u003eStrategic Marketing for Health Care Organizations\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience.\u003c\/span\u003e\u003c\/p\u003e\u003cp style='box-sizing: border-box; padding: 0px; margin: -4px 0px 14px; font-family: \"Amazon Ember\", Arial, sans-serif; font-size: 14px; --darkreader-inline-color: var(--darkreader-text-dedbd7, #d1cdc7);' data-darkreader-inline-color=\"\"\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eKotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants.\u003c\/span\u003e\u003c\/p\u003e\u003cp style='box-sizing: border-box; padding: 0px; margin: -4px 0px 0px; font-family: \"Amazon Ember\", Arial, sans-serif; font-size: 14px; --darkreader-inline-color: var(--darkreader-text-dedbd7, #d1cdc7);' data-darkreader-inline-color=\"\"\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eThe heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.\u003c\/span\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBook Title:\u003c\/strong\u003e Strategic Marketing For Health Care Organizations\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Philip Kotler\u003c\/p\u003e\n\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":46653920673948,"sku":"BOOK-09","price":69.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/3835\/3820\/files\/57_fe8ff0c3-4e42-4a66-803b-3598e08e7f8c.jpg?v=1775727912","url":"https:\/\/exboxau.com.au\/products\/strategic-marketing-for-health-care-organizations-second-edition","provider":"EXBOX","version":"1.0","type":"link"}