Hospitality and Travel Marketing (Fifth Edition) - Slightly Damaged
- Regular price
- $59.00
- Sale price
- $59.00
- Regular price
-
Change of Mind Returns accepted within 7 days of delivery. Customer provides return shipping.
Items must be returned in their original packaging and in the same condition as received. If the item does not meet our return condition policy, a full refund may not be issued.
Expect prompt delivery and easy tracking — every order comes with updates along the way.
About the Product
iTEM CONdition: new book, minor damage during storage or transit, discounted for quick sell
Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation.
Written in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. The author's global experience in the industry is emphasized through content on hospitality and travel marketing and other parts of tourism, along with a plethora of timely and relevant ‘real-life’ case examples from around the world.
This new fifth edition is positioned as a post-COVID-19 text, reflecting the new realities of marketing after the pandemic, and has been updated to reflect these current trends in the field, including e-marketing, mobile marketing, societal marketing, and destination branding. It specifically has been updated by:
• Including three new technology chapters on e-marketing, marketing on social media platforms, electronic customer relationship management (eCRM), and customer co-creation in marketing
• A new chapter on social responsibility, societal and social marketing
• New content on the new realities of the post-COVID era and the increasing competitiveness in hospitality and travel, greater emphasis on branding, disruptive technologies, consumer control, marketing and generations, uses of user-generated content, and globalization
• New global case studies throughout with reflective questions to use in class or for self-study
• New marketing and e-marketing mini cases throughout the book
• New and updated additional resources to aid understanding and teaching, including PowerPoint slides
This international, accessible, and comprehensive whole-industry textbook, written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing.
Format: Paperback
Language: English
Book Title: Hospitality and Travel Marketing
Author: Alastair M. Morrison
Returns & Exchanges
Check Your Order Status
Visit Our Support Center
Price-Match Guarantee
Shipping
Order processing typically takes 1–2 business days before shipping. Once your order has been processed, you’ll receive a confirmation and tracking information.
Yes, changes can be made if the order hasn’t entered processing. Make sure to update your order details promptly after purchase.
Yes, international shipping is available. Delivery times and costs vary based on your location and selected shipping method.
Yes, all data is encrypted and processed securely to protect your privacy.
returns & refund
You can return most items within 30 days of delivery for a full refund or exchange.
Refunds are usually processed within 5-7 business days after we receive your returned item.